Boating Industry's Boom Could Carry on for a Long Time

Even before the COVID-19 pandemic left many Americans stuck at home, boating was on the rise. The boom has been fueled in part by innovations that make boats easier to use, new models of drawing people and a push to attract a broader swath of the American population.

The industry, along with many others, at first took a hit as the pandemic began last year. However, a spate of supercharged demand followed. New boat sales then hit a 13-year high of 318,550 units in 2020.

Boat buying is, in a lot of ways, a word-of-mouth business. Someone sees a friend or neighbor's boat and decided to buy one as well. So for every customer brought into the market, there is a circle of people around the buyer who may convert into customers.

There also is an upgrade cycle in the next few years, where boat buyers now might be thinking of upgrading.

With the 4th round of the pandemic hitting us now, many families are turning to boating again, now more than ever—it gets you out of the house, is outside and allows for some water therapy/fun on the water.

Let Rinkers Boat World at get you on the water.

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